Sony has introduced a new generic brand for its in-house game developers. Its name is PlayStation Studios.
The company showed the brand logo in a short teaser:
Why do we need a brand?
The main reason was Sony’s desire to differentiate between third-party and internal game studios. The PlayStation Studios logo will be shown at the launch of games created by the latter.
The exception is external developers whose games are published by internal Sony companies. Similar projects will also receive a new logo. In addition, new games for PS4 and PS titles ported to other platforms will be published under the new brand.
The program will be fully launched with the launch of the PlayStation 5 market. This means that the PlayStation Studios logo will not mark The Last of Us: Part II, Ghost of Tsushima and the PC version of Horizon Zero Dawn. All these games should be released before the PS5 release.
Let’s add that the logo will be used in advertising titles and placed on boxes with discs.
Also on the topic:
- Bloomberg: PlayStation 5 production will be limited due to coronavirus
- Sony to Create $10 Million Fund to Support Indies Affected by COVID-19
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