We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Nikolai Minaev and Svitlanka Sergiychuk, CEO and Director of Business Development at iLogos.
How did 2021 go for the company?
The year 2021 turned out to be even more intense than the last one. We have doubled in the number of talents, and in terms of turnover, we fulfilled the most optimistic plan for the year back in mid-November.
Any rapid growth is associated with a constant modification of the processes and management structure in the company. We also did not do without a large-scale restructuring. In many ways, we did this due to career growth within the company: some of our guys rose to higher positions, and we have more heads of departments and directions.
We have also launched two new directions: NFT and AAA games. We have received the first contracts for both of them, and this is the main indicator that the chosen strategy is working.
We introduced a remote work format long before the pandemic (namely in 2014), and this year we continued to actively support our remote employees. We have set a course for a large number of internal online events: corporate events, interactive events, workshops, lectures from invited specialists. In addition to strengthening internal communication, we launched a wellbeing program to support our children and began using an online consultation service in four areas: psychology, finance, legal issues and healthy lifestyle. During the lockdown period, it turned out to be very popular. Statistics showed that about 50% of our guys used the services of consultations more than once.
What we failed to do in 2021 was to launch our project within the framework of internal R’n’D. We planned to launch our own game before the end of the year, but realized that there was significantly more work than first thought. As a result, we postponed the launch to a later time.
What event or trend of 2021 do you consider central within your niche?
NFT has become the most important trend for us. This was exactly the case when it was necessary to respond promptly to demand and form a supply. Therefore, at the beginning of the year, foreshadowing the trend, we began to train our staff of game designers and engineers in the principles of play-to-earn, tokenomics, attend profile events, gather crypto-gaming talents around the company. Thus, when the wave of crypto-games reached iLogos, we met it in “combat readiness”.
Now iLogos has several crypto-gaming hits in the works at once. Among the public cases is the Rumble Kong League basketball simulator. This is a game with a community of millions, whose fans already have basketball league stars.
What will be the stake in the development of the company in 2022?
There are a lot of plans. Of the main:
- expansion into the AAA segment in all directions: art, development, porting. Strengthening expertise and product vision through a consulting board of eminent industry experts;
- expanding expertise in mobile. Strengthening the structure of this area, working on new smart solutions and reusable tech to cover the needs of our partners;
- expanding the geography of the business. For example, in 2021 iLogos entered the Japanese market. We plan to strengthen in this market. There are also plans to enter the UK market and deepen into the US market;
- focus on long-term projects. If earlier we worked with projects lasting from six months, then in 2022 the main focus of the company will shift to projects from two years;
- strengthening expertise in game services and developing solutions for this area in key genres for the company.