We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Anton Gorodetsky, the head of the media project about PLAYER ONE video games.
How did 2021 go for the company?
2021 was the most successful year for PLAYER ONE over the past few years (by the way, this is our first full calendar year in the new status, since the official restart of the project took place in May 2020). We have updated several records in traffic and revenue at once, organically fit into the business activities of MY.GAMES and MGVC, and also found a solid communication with our customers and partners. Separately, I will note the launch of the “Industry” section, in which the guys track profile news, maintaining a balance between B2B and B2C interests.
To be fair, not all product solutions have been implemented this year. In particular, we plan to work even more effectively with the community. Although, for example, we are already seeing a steady increase in the number of comments from month to month.
What event or trend of 2021 do you consider central within your niche?
From the point of view of the media business, we have not noticed any significant shifts or surprises. The year has passed quite quietly — now we know perfectly well what to rely on in terms of traffic and advertising formats.
If we talk about the development of the global gaming industry, I would highlight the numerous postponements of major releases due to the pandemic (choosing GOTY this year is still a challenge). I will also note the continued growth of investment interest in the gaming market and the rapid activity of crypto and NFT gaming – I expect even more exciting news and major rounds in this niche next year.
Well, about the sudden powerful interest in the metaverse, it is impossible not to say. It seems that “metaverse” is the word of the year in the industry. No wonder, according to Bloomberg, in the third quarter the number of mentions of “metaverse” in the reports of public companies increased 4.5 times compared to the second quarter.
What will be the stake in the development of the company in 2022?
We are confident about the next year. We expect further growth in classroom and financial indicators, and also plan to pay even more attention to the expansion of the PLAYER ONE brand.