In the first quarter of 2016, Gameloft Advertising Solutions, the proprietary advertising network of the French gaming company Gameloft, concluded deals and implemented campaigns worth €2.7 million.
For comparison, the figure for the same period in 2015 was €0.3 million. That is, the figures increased by 800% over the year.
The client audience of Gameloft Advertising Solutions increased by 250% in the first quarter of 2016. 123 advertisers used the network’s services.
According to Ilya Kazakov, Gameloft’s PR manager in Russia, several factors contributed to the growth at once. This is the integration of new advertising formats and the automatic sale of premium inventory through the programmer. Plus, the mobile industry as a whole began to consume more advertising, which also affected sales.
Note that the Gameloft Advertising Solutions advertiser database has a minimum of game studios. Among the grid’s customers are Gilette, McDonalds and Mercedes-Benz.
The fact that Gameloft is launching an advertising company became known in early 2015. At the moment, the user audience of the grid is 166 million units per month.
Source: Gameloft Press release