The developer of social casinos Playtika bought the German Wooga. Thanks to this deal, casual games will make up half of Playtika’s gaming portfolio.
Diamond Dash is one of Wooga’s casual hits.
Wooga is the creator of the casual titles Diamond Dash and Bubble Island.
In recent years, the company has not been going smoothly, there have been mass layoffs more than once. For example, in 2016, she had to dissolve two offices and lay off 40 employees due to an unsuccessful attempt to create popular midcore projects. After that, she focused on casual projects focused on the plot.
Thanks to hidden June’s Journey, Wooga began to make a profit again.
The last restructuring (with the dismissal of 30 more people) at Wooga took place in February.
To date, 180 employees have remained at Wooga. Representatives of Playtika reported that the Wooga team will be kept in its current form, and its head will still be Jens Begemann.
The terms of the deal were not disclosed, but, according to Bloomberg, Playtika bought Wooga for $ 100 million. Over the past 8 years, it has also spent $300 million on acquisitions of other developers.
We see great opportunities for Playtika in the genre of casual games, so this deal marks the next stage of our evolution. CEO of Playtika
Now Playtika is one of the most successful creators of social casinos. Her hit, Slotomania, brings in $20-22 million monthly. In 2016, the company was acquired for $4.4 billion by the Chinese Giant Network Group.
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