The prices for game studios in North America and Scandinavia are “pure madness”. This was stated by the top manager of Phoenix Games, a company that seeks to create an international network of game developers.
Warhammer Combat Cards from Well Played Games
From the words of Phoenix Games Vice President for mergers and acquisitions Mikael Bougis, it follows that the markets of the USA, Canada and Scandinavia are overheated.
Due to the growing competition there, prices for local assets are also rising, Pocket Gamer writes.
In this regard, Phoenix Games communicates on acquisition issues with developers in the UK and Eastern Europe (in particular, the Czech Republic and Poland). There are a lot of good developers in the last two countries who have almost no access to venture capital.
Phoenix Games was founded six months ago. She has already acquired the British Well Played Games and is ready to buy one or two more studios before the end of 2019, and then three more in 2020.
The publisher’s goal is to create a gaming consortium of 8-9 studios focused on mobile freeplay and publish their games under a common brand.