90% of the mobile games audience Mail.ru Group — foreign users. A third of the mobile audience accounts for the United States.
Photo by Ekaterina Shtukina / press service of the Government of the Russian Federation / TASS
In addition to America, the key countries for the game direction are Mail.ru The group are Germany and Japan.
Representatives of the company told Russian Prime Minister Dmitry Medvedev about this. The head of Government paid a visit to the office Mail.ru Group and got acquainted with the process of developing its game projects, writes TASS.
As Elena Grigoryan, Director of Marketing and Advertising of the gaming direction, told the Prime Minister Mail.ru Group, 1.5 thousand people work on the creation of games in the company. To date, its gaming portfolio includes 50 games, in which 500 million users from different platforms are registered.
We add that last year’s income Mail.ru The revenue from the games amounted to $395 million (24.7 billion rubles). 63% of these funds came from the international market.
Clarification: initially, the publication said that 90% of all players Mail.Ru Group — foreigners. Unfortunately, we made an unfortunate mistake here. It was only about the company’s mobile gaming audience.
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