The story may seem mundane from the outside: Kabam has signed a strategic cooperation agreement with the Korean company CJ E&M Netmarble on the exclusive distribution of the yet-to-be-announced title in Europe and the USA.
And indeed, you never know with whom Kabam signs contracts.
In fact, it’s not that simple.
Firstly, CJ E&M Netmarble is one of the key developers and publishers in the mobile market of South Korea. The company has three projects in the box office Top 10 of Google Play Hanguk. Three more in the Top 50.
Secondly, the Chinese giant Tencent recently invested $500 million in CJ E&M Netmarble for “global expansion”.
Considering that at the moment the Korean company is also trying to independently bring its projects to the West, it becomes clear that cooperation with Kabam for CJ E&M Netmarble is risk diversification.
Despite the fact that it is unknown which CJ E&M Netmarble title Kabam wants to bring to the markets of Europe and North America, John Jordan, editor-in-chief PocketGamer.biz , believes that we are talking about a three-dimensional MMORPG Together Dungeon King.
According to John, this project is ideal for Kabam’s midcore portfolio.
A source: http://www.marketwatch.com