To successfully manage a studio, you need to apply the same techniques to your employees as to MMO users. This was stated in an interview with the resource Develop Online by the former executive producer of Ubisoft Jade Raymond (Jade Raymond).
Game studios are able to attract and motivate their users. But when it comes to their own development team, these skills are not applied by the company, Jade believes. We are not talking about gamification of the process, but Raymond is sure that it is possible and necessary to use the same techniques on employees as on players.
As an example, Raymond cites games of the MMO genre. Many of them have a “long-term, almost unattainable goal.” And this applies to a player of any level: everyone can find something to strive for.
It is this tactic that Raymond suggests using the management of game studios. At the same time, it is not necessary that, relatively speaking, every soldier wants to become a general. It can be a simple guideline – launch a good game, become the best artist in the department. We need a constant incentive to move forward: “people want to understand their career goals, they want to understand that they have growth opportunities.” They need to know that “there is room to keep improving.”
In other words, you need to be able to apply the skills of long-term involvement in working with the team, Raymond is convinced. (And, apparently, in the end, make sure that developers, in the best traditions of free-to-play, pay publishers themselves for creating games in the hope of working 8 hours one day to get the opportunity work all 12).
A source: http://www.develop-online.net
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