How to build up the community of a new indie game – the head of No More Robots answers

Not Tonight, published by No More Robots
As part of GDC 2019, Rose presented a “release day plan”.

Rose claims that she uses it to promote her projects. In particular, he gave a list of useful resources for indie developers.

Game designer Chris Zukowski attended Rose’s presentation. He also provided a complete list.

List of actions for the release day

• Subscribe to the Twitter account of a popular streamer or letsplayer. Rose cites stacyplays as an example.
• Add the cover of the game to the directory of the Giantbomb wiki community.
• Send a press release about the game to inbox@gamespress.com (owned by Games Press).
• Add the game’s technical support topic to the Steam forum.
• Launch the game’s website.
• Create a mailing list via MailChimp.
• Register on IndieDB.
• Tell about the game in post-mortem on Gamasutra, in the communities of indie developers and fans of indie games on Facebook, make a separate post for friends.
• Tell about the release on Reddit (r/gamedev, r/pcgaming, r/gamernews, r/games, r/indigaming, r/foxes).
• Constantly maintain a Twitter account of the game.
• Post gif images with the description of the game on imgur and Tumblr.
• Post a message about the game on Steam the day before the release and directly on the release date.
• Post a post about the game on 9Gag.

All of the above actions, according to Rose, will attract the attention of players and significantly expand the game’s fanbase.

No More Robots is a British publisher. He is responsible for Not Tonight, which has an audience of 20-50 thousand people. The company has also released Descenders and Hypnospace Outlaw to the market over the past two years.

Also on the topic:

• How the pace of game sales has changed in four years — using the example of indie games The Castle Doctrine and One Hour One Life