Sony has published a small guide for indie developers on pitching games. The company told what you should pay attention to when applying, and also clarified which questions should be answered before presenting your project for PlayStation.Journey
How to become a PlayStation partner?
First of all, you need to register on the PlayStation Partners website, where you need to choose the desired type of cooperation and fill in the necessary information about the company / studio.
- One of the most important points is to make a project plan.
- Sony notes that there is no point in writing about the game in all the details at this stage. Instead, it’s better to briefly talk about the style and genre, the approximate release date, plans to release the game on other platforms, as well as one or two key features of the project.After the application is approved, an agreement must be signed between the developer and the publisher.
- Sony then provides access to a set of backend tools for developing and launching games on the PlayStation platform.Registration as a partner does not guarantee that Sony will be directly involved in the publication of the game.
To do this, the developer needs to submit a more detailed pitch of his project.
Key tips for making a pitch for SonyProvide a short description of the game and its features that distinguish it from other titles.
- Here it is worth telling why this particular project is suitable for PlayStation.Tell about the team that is working on the game.
- This will allow Sony to get to know the developers and learn their history.A working prototype or build is the best way to present your game to a publisher.
- If the project is at an early stage of development, you can do with a gameplay video, a video on the engine or show concept art. Sony notes that any audiovisual content will tell about the game better than any descriptions.The company advises developers to answer several questions related to the development and conduct of business.
- Among them are target platforms (other than PlayStation), key markets and the number of supported languages, a business model (premium game, freeplay, game service, etc.), the need for additional support from PlayStation, development and marketing costs, as well as plans for post—release support.Sony also notes that the conclusion of a deal for the publication of the game is not always the only right decision.
The company may find other ways to support the PlayStation game it likes, but it does not specify which ones.