Glu Mobile shares have fallen in price. The reason was a decrease in the number of downloads of the company’s most profitable title.
According to the App Annie resource, the Kim Kardashian: Hollywood game has moved from 89th place to 168 in the American top downloads. The project ranks 5th in Apple’s cash top, but it has lost it several times in recent days.
A graph showing the number of downloads of Kim Kardashian: Hollywood on iPhone in the USA over the past month (according to the App Annie resource)A graph reflecting the profitability of the Kim Kardashian: Hollywood game on the iPhone in the USA over the past month (according to the App Annie resource)
A decrease in the number of downloads of the title led to a drop in Glu Mobile shares by 7.3 percent.
They reached the lowest value in the last two months.
Lewis Ward, head of the research department at International Data Corporation, believes that a decrease in the number of downloads of the game makes investors assume a decrease in the profitability of the company. This causes the stock price to fall. Ward added that the number of downloads is not an indicator, and that in this situation it is necessary to track the revenue from the user.
We add that the management of Glu Mobile has not yet given official comments on the situation. Last week, the company announced that new content has been added to Kim Kardashian: Hollywood, and that the title will now be available to users on Facebook.
Source: http://www.bloomberg.comPhoto: http://www.bidnessetc.com
Glu Mobile publishing house has been operating since 2001 (then it was called Sorrent).
The company releases games for various mobile platforms, including iOS, Android, Amazon, Windows Phone and Google Chrome. She participated in the development of Dragon Slayer, Heroes of Destiny Gun Bros 2, Contract Killer 2.