The head of the publisher Supersonic Studios gave advice to developers of hyper-casual games

In his text, he identifies four main points that developers of hyper-casual projects should focus on.

First marketing — then developmentbefore developing a hyper-casual game, it is worth checking how competitive it will be in this area;

• it is necessary to find the concept with the highest number of installations per thousand impressions (IPM) and the lowest installation price (CPI).
• This is due to the low average amount of revenue per user in games of this type;Ashkenazi advises to first make a prototype with several levels and start full-fledged development only if the CPI is acceptable;
• “Don’t make this mistake and don’t spend two months on a game that has no potential — this is a sure way to spend all the money.

Instead, remember: “Failures should be cheap and fast” — and constantly come up with new concepts,” Ashkenazi advises.

• The head of Supersonic Studios believes that the most viable ideas are born from proven hyper-casual mechanics in combination with global and YouTube trends (for example, toilet paper-related games during a pandemic);marketing orientation will help the publisher understand that the game being developed will not become a random hit, and its creators will be able to release successful projects on a regular basis.
• Development speed

if the game is based on trends, it is necessary to act quickly — otherwise an idea that has shown good results at the concept stage may fail after a protracted development;

• Ashkenazi believes that ideally, no more than a month should pass from the development to the launch of the game: “Publishers should be sure that developers are able to quickly turn their concept into a finished product of the highest quality”;
• in addition to speed, publishers also look at the overall quality of gameplay mechanics, design and visual side of projects.
• Analytics above all

Ashkenazi notes that publishers are primarily interested in the profitability of the project.

• To do this, developers must be able to carefully collect and analyze data to improve the game both before and after release;developers should understand that the main work begins only after the release.
• In addition to analytics, it is necessary to release constant updates in order to retain users.It is important to be a team player

publishers, first of all, are looking for partners with whom it will be comfortable to work.

• Ashkenazi also talks about the importance of understanding your strengths and weaknesses.
• Developers should not have problems with delegating responsibilities in areas where they lack competence.;”We are looking for partners who understand which aspects they should focus on, and in which they should pass the baton to us,” Ashkenazi notes.
• Also on the topic:
  

• ironSource has launched Supersonic Games, a developer and publisher of hyper—casual gamesHoma Games has announced a competition for developers of hyper-casual games
• Tenjin has published a marketing benchmark of hyper-casual games for the first half of 2020
• Is there any news?