The revenue of the Fallout Shelter time manager from Bethesda studio for two weeks amounted to $ 5.1 million. The amount was named by the analytical firm Superdata, having studied the position of the game in the world charts in June.
Fallout Shelter appeared in the App Store on June 15. She, according to the authors of the game themselves, has become a kind of “gift” to fans of the Fallout series. Bethesda did not expect high performance from the game.
Perhaps it is for these two reasons that Fallout Shelter does not have the usual ways of monetization for free-play games. It is impossible to speed up the process for money, it will not be possible to improve the characteristics of the character for hard currency. The game sells only weapons, resources and unique characters in lunchboxes. They can be obtained not only by paying, but also by completing tasks.
The cost of the largest set of lunchboxes is 1,190 rubles in the Russian App Store. For this money, the player gets 40 packs with weapons, resources and – if lucky – unique inhabitants of the Shelter.
The game has had no significant updates in the month that has passed since its release. In addition, the size of the Shelter is limited, it can accommodate only 200 inhabitants. After that, the player, in fact, has nothing to do: no multiplayer, no mini-games. This naturally led to the fact that the performance of the game began to fall.
Revenue dynamics of Fallout Shelter for the month since the release according to App Annie
And yet, in a month, Fallout Shelter, without resorting to almost any fritupley tricks, collected $ 5.1 million.
Here you can draw two conclusions at once. The right license, as we never tire of repeating, is half the success. The second half, perhaps, is the sincere desire of the creators of the game not just to monetize their audience, but to give them an interesting experience.
A source: https://www.superdataresearch.com
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