The company Applicier Ltd. has launched the Everyplay GameAds platform, which allows mobile developers to embed video ads in their games. The beta version of GameAds has already brought one of the companies $1 million in just 45 days.
According to the representatives of Applicier, its competitors often forget about the need for targeted advertising, while GameAds uses special algorithms to find interested gamers. As a result, the relevance of advertising increases and, accordingly, the number of responses increases.
At the beta testing stage, Everyplay GameAds has significantly expanded its project portfolio. Now the new advertising network helps such popular mobile games as Ruzzle, Hill Climb Racing, 4 Pics 1 Word and Song Pop to increase revenue while maintaining retention at the same level.
More detailed information for developers is available at developers.everyplay.com .
Source: venturebeat.com