Over the past year, the number of apps on Google Play has grown by 60%, their total revenue has increased 2.4 times, and Taiwan and Indonesia have come close to the UK in terms of revenue, according to the latest study by App Annie analysts.
Google Play is rapidly catching up with the App Store. This conclusion can be made by reviewing the current dynamics of the official Android store, demonstrated in the App Annie report. However, it was clear for a long time. Plus, more recently, the same “Red-haired Anya” said that revenues from Google Play games in the first quarter of 2014 turned out to be more than those in the App Store in the first quarter of last year.
That is, it seems that everything is clear.
But there are two important nuances that I urge you to pay attention to before you start studying the data published by App Annie.
Firstly, at the moment there is a high dynamics of Android penetration in the USA. This indicates a decrease (so far insignificant) in the role of iOS in their native region (recent users of ordinary mobile phones, forced to switch to new devices, do not see the point in buying expensive Apple devices, whose functionality does not differ much from much cheaper “handsets” on Android).
Secondly, new Asian regions are now entering the arena, which are already ahead of most European countries in terms of income and are closely approaching the leaders. Among them are such seemingly previously unnoticeable markets like Taiwan and Indonesia.
And now to the numbers.
Dynamics of app growth in Google Play (July 2013 – June 2014)So, now there are more than 1.5 million apps available for download on Google Play (this is not counting those that were downloaded, but erased, and so on).
For the 11th month, their number has increased by 60%.
Quarterly global downloads of Google Play apps (Q1 2013 taken as 100%)Quarterly downloads, if we compare the results of the first quarter of last year with the results of the first quarter of this year, increased by one and a half times.
Quarterly global revenues of Google Play apps (Q1 2013 taken as 100%)Google Play’s quarterly revenue for the first quarter of 2014 was 2.4 times more than the same for the first quarter of 2013.
The top five largest markets in terms of downloads are the USA, Brazil, Russia, South Korea and India.
Top 5 countries by downloads from Google Play in Q1 2014 (and their growth dynamics compared to the first quarter of 2013)The top five largest markets in terms of revenue included: Japan, the USA, South Korea, Germany and the UK.
And here the main surprise is the States, which at the beginning of last year many were ready to write off.
Top 5 countries by revenue from Google Play in Q1 2014 (and their growth dynamics compared to the first quarter of 2013)The top ten countries by downloads and revenue look like this:
Analysts pay attention to the fact that three markets showed very good dynamics in terms of downloads: Brazil, Turkey and Indonesia. In terms of income, Taiwan and Hong Kong have good prospects, which today earn more than Russia, which is in tenth place.
Games are responsible for 40% of downloads on Google Play and 90% of revenue.
This May, shareware applications generated about 50% of downloads on Google Play (the rest came from free ones, which most likely meant those applications that do not have IAP, but have advertising). However, shareware applications accounted for 98% of the money earned during the same period.
Actually, everything.