The analytical company App Annie told about the alignment of forces in the world gaming tops for the previous month. In February, the Color Switch game hit the tops of downloads on Android and iOS, Activision Blizzard got the first place in downloads and revenue on Android, and the first place in the iOS box office top traditionally remained for Clash of Clans.
March is ending, and App Annie, as always, has published a retrospective of the most significant events in mobile for the previous month.
Color Switch got into the top 10 by downloads
The top of the download charts in February was replenished with a new name. The Color Switch title overcame 22 positions and got into the top ten for downloads on both iOS and Android. App Annie experts compare Color Switch with Agar.io . The games combine minimalistic design and uncomplicated gameplay. Recall that the Color Switch title was launched in December and gained 15 million installations in two months.
Piano Tiles 2 remained the leader of the overall world download chart. In the box office top, “gold” went to Clash of Clans.
Let’s add that Color Switch not only got into the top 10 most downloaded games, but also turned out to be in the top ten by the number of monthly active users in the United States. The first place, however, is for Candy Crash Saga. No matter what they say about the decrease in MAU in this game, there are still more users left than in other games. At least in the USA.
Mobile Strike with Schwarzenegger got to the 10th place of the world top in terms of revenue on iOS
Four months after the release of Mobile Strike, the new title Machine Zone, hit the top ten highest-grossing games on iOS.
App Annie experts attribute the success to the fact that the creators of the game managed to monetize the user base of another successful Machine Zone project — Game of War, since the gameplay of the two games is very similar. In addition, the Mobile Strike advertising campaign was attended by actor and politician Arnold Schwarzenegger, whose video has gained 39 million views on YouTube in a month.
Recall that Machine Zone has already resorted to such a move. Game of War was first advertised by model Kate Upton, and then by singer Mariah Carey.
Activision Blizzard came in first place in the world top on Android in terms of downloads and revenue
Activision Blizzard took the first place in February in two global Android charts at once, cash and downloads. In the first position in terms of revenue, the company has pushed Supercell, which has consistently occupied this place for several years in a row. The reason is that the company acquired King.com , which means that she became the owner of the entire user base of the company’s games. And these titles provided month after month King.com place in the top by downloads and revenue.
Note that the first place in the overall world top in downloads is for EA, and in revenue – for Tencent.
Source: App Annie