Another brand decided to associate its name with Animal Crossing: New Horizons. Next in line is the cosmetic brand Colorpop, which has released a makeup collection based on the game.
Nintendo announced the unusual collaboration on Twitter. The company did not share a lot of details, but called the start date of sales of the cosmetics line for Animal Crossing — January 28.
The set includes 11 products at once: four shadow palettes, three sets with tints, two blush, shimmer and glitter.
Some of the cosmetics turned out to be dedicated to individual characters from the game. For example, Tom Nook got his own mint-green eye shadow to match the color of his shirt, and the Abel sisters got a purple palette. However, the creation of most of the Colorpop items was inspired by the game world of Animal Crossing itself: flowers, fruits and stars.
ColourPop is not the first brand to use the Nintendo title for its own promotion. For example, IKEA was noted among others, which last August released a special edition of its catalog in the style of Animal Crossing.
The great popularity of the game eventually led to the fact that at the end of 2020, Nintendo even published a special guideline, where it posted a list with recommendations for using Animal Crossing by other companies.