Chinese publisher and developer Yodo1, together with Alibaba Media Corporation, launched the mobile social gaming platform KTplay. With its help, there have already been more than 60 million downloads of games. Thus, about 50 Chinese developers have significantly increased the profitability of their titles.
Spencer Liu, head of the production department at KTplay, in his interview with Venturebeat, said that the platform is “tailored” to the needs of game developers. Its purpose is to help them interact directly with users. Thus, KTplay is not only a gaming platform, but also a social network that connects gaming communities.
Lew stated that games that use the platform have shown a significant increase in revenue, as well as virality and user engagement indicators. For example, the profitability of the OMG:TD! title has increased by 400% since using KTplay.
Initially, KTPlay was developed by Yodo1 as a gaming and social platform for the company’s developers and their players. The idea was such a success that the company’s management decided to open the network not only for its own partners.
The project is currently in beta testing.
Other materials on the topic:
- Rumors: Alibaba invests in Com2uS
Why did Kabam sell about 10% of Alibaba shares? - Alibaba Group is a Chinese corporation operating in the field of Internet commerce, the owner of a B2B web portal Alibaba.com .
The headquarters is located in Hangzhou. The main activities are trading operations between companies under the B2B scheme, online retail. In 2012, the sales volume on the two portals of the Alibaba group amounted to 1.1 trillion yuan ($170 billion). The company operates primarily in the People’s Republic of China (PRC). As of September 19, 2014, Alibaba’s market value is $231 billion.
Yodo1 is a publisher and developer of mobile games from Beijing. The company was founded in 2011.