In the first three months of 2014, 5.3 million smartphones were sold in Russia, J’son & Partners Consulting announced today. Most of them – 84% – work on the Android operating system.
Smartphones account for 57% of the mobile phone market (63% worldwide). The replacement of the “tubes” is not so fast, because, according to analysts, smartphones are expensive in Russia.
A strange statement, considering that in Russia the official price, for example, the iPhone is lower than the European one, and Russian operators offer interesting solutions, whose cost is sometimes below $ 100.
Anyway, the average price of a smartphone in Russia today is $258. This allowed J&P to state that the influence of high prices as a factor negatively affecting the dynamics of distribution is decreasing.
Out of curiosity:
- Gadgets based on Bada and Symbian have disappeared from sales, so the current Russian market is divided between Android, iOS and Windows Phone;
- 22% of the smartphone market was accounted for in the 1st quarter of 2014 by devices whose price is below $ 100;
- The share of smartphones with LTE is already 15%.
These factors allow us to talk about the following obvious things:
- Despite the fact that Windows Phone is an unsuccessful platform, this is not a reason to abandon it if you use development tools that allow you to quickly port a project from iOS / Android, since Microsoft OS downloads may well generate.
- It is necessary to think about the capabilities of mobile flagships last of all, because only the product that works well, including on budget devices, can become truly massive.
- The availability of LTE is still small, so it’s too early to rush and do projects weighing 200 megabytes.
A source: http://www.cnews.ru