The second game in the universe of minions will be published by Electronic Arts. It will be released next week.
We have already written about this many times and I am sure we will write many more times: today in the mobile market, access to a popular brand becomes a critical condition for success – read, traffic availability. It is the presence of a loud IP that allows you to significantly save on the purchase of users, radically cut marketing costs, which today are calculated, if we are talking about market leaders, absolutely fantastic amounts.
Against this background, creating your own brand begins to seem less attractive, if not less reasonable idea for those companies that can afford to cooperate with those who, for their part, are also interested in expanding their own big brands to such an attractive (in fact, still in the gold rush stage) mobile market.
For this reason, it does not seem out of the ordinary to announce a new game in the universe of minions. Only if the first game was created by Gameloft based on the picture “Despicable Me”, then the second is the development of a more minion-oriented film franchise – “Minions”. And it is not made by the French giant, but by Electronic Arts.
The novelty is called Minions Paradise. This is a time manager in which the player builds, surprise, not a military base to capture the universe, as one might think, but a paradise island.
It is not entirely clear why Universal refused to cooperate with Gameloft, which is well-versed in creating farms and builders within the Ice Age Village. Perhaps it’s the weak performance of Cars: Fast as Lightning, which Gameloft released in cooperation with a movie distributor a year ago.
Anyway, Electronic Arts also has a successful experience. Released in 2012, The Simpsons: Tapped Out is still in the US box office Top 50 on iOS. Will Minions Paradise become an equally popular project? Considering that being in a “soft launch” in Australia since May 2015, the project has reached the 80th position in the general cash register as much as possible – the question is open.
Dynamics of the position of Minions Paradise in the box office Overall-iPhone-top in Australia (App Annie)
In any case, publishers will definitely save on traffic to it.
The official world release of the game will take place on October 13.
A source: http://www.pocketgamer.co.uk
You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.