In April, the Wildscapes soft launch, a new match-3 from Playrix, began. Today, the company announced its release date, and at the same time told what the new product’s retention level is.
Wildscapes
The developers position Wildscapes as a zoo simulator with elements of a city builder.
In the game, the user passes match-3 levels, gets gold for this, which he then spends on building, repairing and equipping the park.
The game was a “soft launch” in four countries: Canada, Australia, Great Britain and New Zealand. As a result of the preliminary launch in these regions , the developers have achieved the following retention rates:
- retention of the 1st day — 38%;
- retention of the 7th day is 18%.
The game developer also shared that the average duration of a Wildscapes session is 13.36 minutes. This is more than any other match-3 company.
The global launch of the new product will take place very soon, on August 14.
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