The QuizUp mobile quiz from the Icelandic developer Plain Vanilla has been translated into Chinese. She conquers the local market under the name WeQuiz.
To launch WeQuiz on the local market, Plain Vanilla enlisted the support of a major Chinese developer and publisher of mobile games, Tencent. He owns the WeChat messenger.
Localization of this kind of game for the Chinese market is not just the translation of a few buttons and a couple of dialogues, but a huge amount of work. Not only the questions are being adapted, but also the topics of the questions.
Immediately after the launch, the title was in the first place in downloads in the Chinese App Store.
Plain Vanilla, according to the publication Look At Me, is preparing to localize QuizUp for the Russian market in a similar way.
A source: http://venturebeat.com
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