As a rule, only casual projects can boast of a fast set of a solid number of downloads. However, recently it became known that the Czech zombie shooter Unkilled also managed to achieve good performance relatively quickly.
According to MADFINGER Games studio, known for such games as Shadowgun and Dead Trigger, their latest project Unkilled took 10 days to reach the mark of 3 million downloads (in total on the App Store and Google Play). Against the background of the 10 million that Angry Birds 2 reached in four days, this figure may seem ridiculous, but it is important to understand the different weight categories of companies, and the fact that the Czechs have released a project built on a new IP, and, again, that it is designed for a much narrower audience.
The developers also boasted that all players have spent more than 1,000 years playing the project, as well as 100 million gold equivalent to $ 1.1 million of real money (it hardly means the number of money earned by MADFINGER Games).
Source: MADFINGER Games
You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.