Russian publisher and developer JoyBits reported that the company’s games have been downloaded 170 million times.
Most of the downloads fall on the title series of the company’s games – Doodle God. Next come Doodle Devil and Doodle Kingdoms.
Most often, JoyBits games are downloaded in the USA and the UK. In addition, titles are popular in China and Australia.
Paul Baldwin, executive director of JoyBits, is confident that the company owes its success to the fact that its games are focused on several platforms at once.
“From the very beginning, developing the Doodle brand series, the studio focused on multiplatformity,” he emphasizes.
Leading mobile platforms are a priority, but the studio is trying to focus on the PC as well – that is, on Steam and Flash. The studio doesn’t forget about consoles either.
“We look at games like Minecraft and World of Tanks, and we feel that we are on the right track,” comments Baldwin.
Despite this approach, the studio receives the lion’s share of its income from mobile. So, in 2013, 90% of the company’s revenue came from mobile versions of its titles, and in 2014 they also helped it raise revenue by 40% compared to the previous year.
The company has about 80 million users who play on Flash. It is this platform that Baldwin considers the “explorer” of mobile downloads. He claims that “such players will become mobile players.”
Mobile devices account for 70 million downloads of Doodle series games. JoyBits hopes that this number will increase thanks to their new Doodle Tanks game.
A source: http://www.pocketgamer.biz
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