Alexander Semenov

The main thing for the week (28.04 – 04.05)

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Pizza

The central events and the best materials of the past week in our traditional weekly compilation.

Unilead: today it is more profitable to pay for installations than for clicksThe CEO of Unilead Dmitry Semenov said App2Top.ru what his company does and also why it is more profitable to pay for installations today than for clicks.

What should be the concept of the game?Matt Powers, the current executive producer at Capcom Game Studio Vancouver, who previously had a hand in creating Spore, Godfather and the Battlefield series at EA, sketched a concept for a mobile game specifically for Gamasutra.

What is in the USA, what is not in Russia (about marketing tools)How many installations are needed to enter the Top 10 in the United States, what important tools for promoting mobile applications are not available in Russia, Galina Divakova, Madapp project manager at Clickky, told us about this and much more.

GungHo’s sales for the 1st quarter of 2014 amounted to $499 millionFrom January to March of this year, sales of the Japanese company GungHo, which created the highest-grossing mobile game in the world Puzzle & Dragons, amounted to almost half a billion dollars.

Why keep daily reports on the work done?Michael Fitch, who worked in key positions at Tencent, THQ and Ubisoft, wrote a material for Gamasutra about the usefulness of maintaining daily reports on the work done. 

Photo: https://www.flickr.com/photos/tamasrepus /

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