The central events and the best materials of the past week in our traditional weekly compilation.
Central events
Unity opens an office in Russia
Unity Technologies company last week officially announced the opening of an office in Moscow.
Facebook will launch its own advertising network
Zuckerberg plans to launch an advertising grid. Its presentation will take place on April 30, at the F8 conference in San Francisco.
Supercell founded a venture capital company
Key employees of Supercell and venture capital firm Lifeline Ventures have announced the opening of an investment company.
Mark Pincus has completely retired from Zynga management
The founder of Zynga completely renounces any leadership of the company, and his successor forms a new team.
Central materials
App Store at the fork: can unknown games break into the top?
A wonderful article by Eric Johnson was published on Re\Code, in which he tried to answer the question, what should small and young teams do in the mobile market, can their games enter the charts today? We offer the full version of the article in Russian.
What impact do thematic collections have on app downloads in the App Store?
Thematic collections of various applications appear regularly in the Apple mobile app store. Recently, Distimo published a study on how these collections affect app downloads and revenue.
How to make players keep playing (long-term retention)
An article by Mikkel Faurholm about what exactly it is necessary to hook players in free-2-play games.