Why most indie studios don’t live up to the second game, where to look for tips on promoting games on Google Play and how Apple advertises the new Apple TV.
1. There is an update of the developer guide from Google. The book is dedicated to how to promote games and apps on Google Play. It is available at the link.
2. Rami Ismail spoke at the Control Conference 2015. He explained why many indie startups remain studios of one game, and simply do not live to see the second one. Among the reasons the indie developer called “lame design”, “lame art”, “lame sound”.
3. Apple has published five commercials to promote the updated Apple TV. The company showed the most popular games and applications that are most often launched by users on the “Apple” console.