Links to the most relevant materials in our digest of the industrial press for Wednesday, March 19.

Money

1. The Chinese game studio FunPlus, specializing in the creation of social farms and currently developing as many as three mobile projects, raised investments by $ 74 million.

http://recode.net/2014/03/18/with-global-ambitions-chinese-gaming-company-funplus-raises-74-million/2. Tencent earned $1.38 billion on online games alone last year.

http://www.techinasia.com/tencent-q4-2013-earnings-report-growth-in-mobile-and-ecommerce/Marketing

3. Oscar Clark from Applicier tells us exactly what data is needed for, what data is really needed and in general, how to “track the date” correctly.

http://blog.gameanalytics.com/blog/data-good-data-equally-good.htmlDevelopment

4 .Kabam spoke about the three pillars of mastery in the difficult task of creating midcore projects. 

http://www.pocketgamer.biz/r/PG.Biz/Kabam+news/news.asp?c=582755 .Marmalade has announced a new porting tool (again, yes).

It is claimed that Marmalade Juice will help you easily transfer the game from iOS to Android.

http://www.pocketgamer.biz/r/PG.Biz/Marmalade+SDK/news.asp?c=58191

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