Today, October 17, the second day of the White Nights Moscow 2018 gaming business conference is taking place. Editorial Board App2Top.ru shares a list of the most interesting performances from her point of view.
On the second day, the program starts later. Lectures start at 12:00. It is assumed that after the party of the first day, which ended at night, it is more convenient for guests to approach by noon.
Zeptolab: “Who are publishers and how to work with them”
Mikhail Sviblov, a consultant for publishing mobile games at Zeptolab, will raise an important question: when a developer can do without a publisher, and in which case he cannot do without the support of a third-party company.
Blue Hall, 12.00
iDreamSky: “How to win the battle for the Chinese market”
The report of the Chinese publisher iDreamSky, specializing in launching Western games in China, is devoted to the peculiarities of the local market. The speaker will talk about the preferences of local players and the situation on the market.
Green Hall, 12.00
Values Value: “Oh gods, they hunt our marketers!”
Tanya Loktionova, the founder of the recruiting service Values Value, highlighted the problem of retention in the marketing team. She is going to share practices that will allow you to keep a valuable employee.
Purple Hall, 13.00
Playrix: “Gather everyone in one office or outsource?”
Playrix art manager Yulia Krylova will talk about how the company builds work on projects in terms of the distribution of tasks between employees, how the existing system differs from traditional schemes of working with a team.
Blue Hall, 14.30
Plarium: “Vikings Experience: War of Clans. What role did the company’s values play in the creation and development of an effective team”
Plarium project coordinator Maxim Muravyev will tell you, using the Vikings: War of Clans situation as an example, how the reorganization of the development team is carried out with a sharp increase in the number of the team.
Purple Hall, 14.30
devtodev: “Behavioral economics in games”
Vasily Sabirov, co-founder of the devtodev analytical service, will suggest taking into account modern work on behavioral economics when developing games. The latter claims that people often make irrational decisions when making decisions.
Blue Hall, 15.00
Deconstruction Workshop
Experts from different areas of the gaming industry will analyze four projects from the developers’ exhibition in a show format. They will discuss the advantages and disadvantages of the projects, and also note whether they have prospects in the market.
Blue Hall, 15.30