Against the background of the coronavirus, Playrix has established itself as a leader in the mobile games market. Only Tencent earns more than her now.
Gardenscapes
This is reported by Bloomberg with reference to App Annie data.
As our colleagues write, during the global self-isolation regime, Playrix managed to take advantage of the drop in mobile advertising prices. While publishers in a number of industries have reduced their marketing costs, Gardenscapes developer, on the contrary, has increased its advertising budget.
Thanks to this:
- monthly downloads in the spring reached 180 million (50% more than before the global health crisis);
- as a result of the first eight months of 2020, the monthly number of installations has stabilized at around 150 million;
- Playrix gaming sales have increased by 60% since the beginning of the year;
- in 2020, the company earned $1.75 billion.
Based on these figures, Bloomberg estimated the value of the entire Playrix at $7.8 billion. Recall that in April Forbes estimated it at $ 6.2 billion. For comparison, the Chinese giant Tencent is now valued, as a public company, at $52 billion.
A number of top banks advise Playrix to enter the stock market. But the founders of the company, the Buchman brothers, are not ready for this yet, although they do not rule out such a development in the future.
“Investors perceive the gaming business as high—risk, where it is necessary to release one hit after another, but now this is no longer true,” Dmitry Bukhman notes. — “If you have made a successful game and operate it correctly, you can earn for years.”
Also on the topic:
- Financial Times: Igor Bukhman told how Playrix was able to double downloads in AprilSensor Tower: downloads of all Playrix games reached 1.1 billion, and revenue — almost $ 5 billion
- The founders of Playrix got into the top of the richest businessmen in Russia according to Forbes
- Is there any news?
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