In the third quarter, European users spent $4.6 billion on mobile apps and games, according to Sensor Tower. This is 21% more in annual terms. At the same time, Russia became the leader in the number of downloads, and the UK took the first place in terms of revenue.General data
Europe accounted for 13.6% of global mobile revenue in the third quarter.
- In total, during this period, users around the world spent $33.7 billion on apps and games.Most of the European revenue came from the App Store — $2.4 billion (an increase of 20% in annual terms).
- Google Play users generated $2.1 billion (an increase of 23.5%).Spending by European users on mobile apps in the third quarter of 2020 and the third quarter of 2021
The total number of downloads reached 6.4 billion — 3% less compared to the third quarter of 2020.
- 73% of all downloads were on Google Play — 4.7 billion.British users spent the most money — $894 million (an increase of 21.4% in annual terms).
- Russia took the fourth place — $310.6 million.Russian users generated 1.4 billion installations — 1% more compared to the third quarter of 2020.
- Turkey (819 million downloads) and the United Kingdom (573 million) are next.Top 5 European countries by revenue in the third quarter of 2021
Game Data
European users spent $2.8 billion on mobile games — an increase of 16.7% in annual terms.
- This is approximately 60% of the revenue of the entire mobile market in Europe.Unlike the rest of the world, most of the gaming revenue in Europe came from Google Play.
- Android users spent $1.6 billion on mobile titles.The total number of game downloads reached 2.9 billion — 3.4% less in annual terms.
- At the same time, downloads in the App Store fell by 9% compared to the third quarter of 2020 — to 488.4 million.Europe’s highest-grossing mobile games in the third quarter of 2021
PUBG Mobile became the highest—grossing game – it generated $100 million in Europe (an increase of 56.7% in annual terms).
- Next come Coin Master, State of Survival and FunPlus.The most downloaded title was Count Masters — 16 million downloads.
- Next came Fidget Toys Trading and My Talking Angela 2.