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All publications for 21.03.2025

In 2024, the share of external traffic to game pages on Steam reached nearly 50%

Newzoo analyzed data from 4,600 titles and assessed the visibility of games on Steam. In short, relying solely on the platform’s built-in tools to attract users is insufficient.

If a game doesn’t get 250 reviews on Steam in the first month, it’s a failure — Chris Zhukovski

The gaming marketing expert Chris Zukowski reminded developers of an important benchmark for success in games on Steam. He discussed this at the GDC 2025 conference.

Square Enix has filed a lawsuit against the developers of the canceled Front Mission game, accusing them of asset theft

Square Enix has filed a lawsuit against one of its former contractors. The main accusation is the illegal use of intellectual property under the Front Mission brand.

Marketing March 21

Case Study: How Gamelight Helped Mattel163 Increase ROAS of the Card Game Phase 10 by 284% in the US

This article discusses how mobile game publisher Mattel163 successfully advertised Phase 10 in the US, Japan, and European markets through a partnership with the advertising platform Gamelight.