How many game advertisers there are on the mobile market, how many creatives per game there are on average per year and how the CPC on Facebook has grown over the year, — the Chinese analytical company SocialPeta told in its latest report. About the most interesting — in our material.

Green Grey has announced a new deal. The company invested $2.5 million in an Estonian studio with Russian roots Infusion Games. Now she is working on three titles at once — including cyberpunk shooter Cyber Wars for mobile.Nikolay Shubin and Sergey Belyaev, Infusion Games

The largest Chinese mobile store TapTap decided to go beyond the Celestial Empire and grab a part of the Google Play audience. Games such as Genshin Impact and Sausage Man should help him in this, as well as zero commission for developers.

In July, the Chinese antimonopoly service blocked the merger of Huya and DouYu in order to prevent them from capturing the entire market of gaming streaming services in China. Against the background of the failure, Tencent began to reallocate resources for the development and expansion of its own platform like Twitch.The new plans of the Chinese giant were reported by Bloomberg.

Accelerator of MIPT “Phystech.Start” opened the GameTech direction with the support of Green Grey and 1518 Studios. Its participants — gaming startups — will receive up to $750 thousand of investments in total. The organizers are waiting for applications from projects at the MVP stage and above.It is expected that up to 25 startups will participate in GameTech in three areas: games, mental health products and educational services with gamification.

Last year, the COVID-19 pandemic boosted the revenue of the video game industry around the world. The markets of European countries were no exception, whose total revenue in 2020 for the first time exceeded the €23.3 billion mark. Console titles brought the most money, and FIFA 21 became the best-selling game.