Industry February 20, 2019 In January, sales of games and hardware in the US market fell by almost 20% year-on-year In January, the revenues of the American gaming market decreased, despite the release of several major new products. This is reported by NPD Group analysts in their monthly sales report in the United States.
Money February 20, 2019 Starbreeze ended the year with a loss of $144 million The company earned several million dollars on Overkill’s The Walking Dead, but it didn’t help.
Marketing February 20, 2019 Case study: How Game Insight promoted games with the help of celebrities Why use celebrities and popular brands when promoting games, as well as how to do it, — says Anastasia Afonina, manager for work with key partners of Game Insight.
Money February 20, 2019 The turnover of the Russian video game market will exceed $2 billion by 2021 The QIWI payment service shared its forecast about the Russian video game market. The company’s specialists believe that by 2021, the total sales of video games in the country could reach $ 2 billion.
Industry February 20, 2019 Square Enix will reduce the number of its divisions But the staff will remain the same.
Vacancies February 20, 2019 Vacancies of the week (February 20) Wanted: QA automation specialist at Kefir, head of product analytics at Game Insight and Unity developer at Azur Games.
Publishing February 20, 2019 The Chinese regulator suspended the acceptance of applications for the publication of games The authorities do not have time to process requests from gaming companies left over from last year.