Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Clash of Clans was released on iOS six years ago and is the most profitable game in the history of the App Store. However, in assessing exactly how much the game earned, analysts from Sensor Tower and App Annie differ — and by a billion dollars!

Psyonix, almost two years after the introduction of loot boxes in Rocket League, revealed how the drop drop system works. Fans of the game complained that it was worth telling about it earlier.