Zombie Catchers game (known in Russia as “Zombie Hunters”) from the Finnish studio Two men and a dog in just a few days overcame the threshold of 1 million downloads and got into the box office Top 50 overall in more than ten regions (App Store). 

Advertisers from the startup Celtra claim that the CTR of full-screen gaming advertising can be, to put it mildly, a stunning 28.8%.