Together with Alibaba megacorporation, Finns are launching Angry Birds Stella in China.
In addition, Rovio is going to advertise the game during the Chinese Idols reality show, an analogue of our “Moment of Glory”.
The purpose of such cooperation is to distribute the game in numerous Chinese Android app stores.
“China is a key strategic market for Rovio, and Alibaba is China’s most significant corporation in the field of e-commerce,” said Rovio CEO Pekka Rantala. POCKETGAMEROther materials on the topic:
The headquarters is located in Hangzhou. The main activities are trading operations between companies under the B2B scheme, online retail. In 2012, the sales volume on the two portals of the Alibaba group amounted to 1.1 trillion yuan ($170 billion). The company operates primarily in the People’s Republic of China (PRC). As of September 19, 2014, Alibaba’s market value is $231 billion.Rovio Entertainment Ltd.
or Rovio is a Finnish computer game developer. The company has been in existence since 2003. It first appeared on the market as a mobile game development studio Relude, in 2005 it was renamed Rovio. It is best known for the Angry Birds game franchise.