Why you should pay less attention to CTR and it’s time to move on to testing CPI on alternative platforms, — they told App2Top.ru representatives of Espresso Publishing and Tenjin.

The Chinese analytical platform SocialPeta has published a basic report on the specifics of Asian markets. We publish a squeeze.

Testers often do not receive proper recognition in the gaming industry. Jocelyn Baxter, the screenwriter of Eidos Montreal, decided to fix the situation. She said that most of the Guardians of the Galaxy storyline was written by those who had previously been involved in testing.

The publisher of Fall Guys and Loop Hero, the American Devolver Digital, is going to enter the Alternative Investment Market (also known as AIM, which operates at the London Stock Exchange) this Thursday. The expected public valuation of the company will be almost £700 million (or $956 million).

Niantic has decided to no longer support the augmented reality game Harry Potter: Wizards Unite. The project will be removed from mobile stores on December 6, and the servers will be turned off on January 31, 2022.

Omni Creator Products (OCP) is a startup founded by two people from Epic Game s. The company raised $4.3 million to create its first product. It will be a platform for creating UGC games.OCP was founded by brothers Nick and Mike Atamas, who previously worked on Unreal Engine.

Microsoft has announced metaverse, a project based on its mixed reality Mesh platform. It is designed to work together in a virtual space and will be integrated into Teams. In the future, the company plans to add its own games to the metaverse.The Mesh for Teams project was presented at the Ignite conference, which took place on November 2.

Wanted: narrative producer at Playrix, game analyst at Playnet and lead game designer at Rhino Games.

Imangi employs only 40 people, but this relatively small team has big ambitions in the market. In a new interview, the studio talked about plans to develop the Temple Run brand and explained why it never spent money on paid user engagement.Imangi CEO Walter Devins shared details about the studio’s new global development strategy in a conversation with GamesIndustry.biz .

Activision Blizzard reported for the third quarter of 2021. Despite the ongoing discrimination scandal in the company, the publisher’s income is steadily growing. In the period from July to September, Activision Blizzard’s earnings exceeded $2 billion.

Riot Games projects are becoming more and more popular. The developer reported that in October, the total MAU of games in the League of Legends universe grew to 180 million people.

Since the end of July, no new online game can be approved for release in China. This is the longest “freeze” since 2018 — then the issuance of licenses was stopped for nine months. The current situation has already forced some developers to buy licenses on the black market.

Google talked about the latest changes in its store. As part of the Android Developer Summit, the company shared details about new tools for improving security, opportunities for monetization of applications and improving their quality. Google also announced the launch of a program for certification of marketers.

SEGA has announced a strategic partnership with Microsoft. The deal will allow it to develop “next-generation global games based on the Azure cloud platform.” According to analysts, this partnership is important not only for the companies themselves, but also for the entire gaming industry.

By the end of October App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

KEK Entertainment is a new mobile studio with Russian roots. It was founded by Georgy Egorov and Oleg Poroshin, former top managers of Pixonic. The company has already conducted a pre-seed round of financing, within which it received $3 million from investors.

Rovio shared its financial report for the third quarter of 2021 (ended September 30). He turned out to be the best in the last couple of years. The company earned €71 million, and the revenue of top titles continued to grow. However, the further development of Darkfire Heroes still had to be abandoned — the game did not meet expectations.Darkfire Heroes

Companies with Russian roots have begun to look closely at the increasingly popular concept of metaverses. MYTONA announced its own metaverse project. Her unit in New Zealand has been working on it for two years.The Metaverse from MYTONA

Tencent and TiMi Studios have announced a game based on the popular mobile MOBA Honor of Kings. It’s called Honor of Kings: World. It will be an open-world RPG that will be released “on multiple platforms.”