Report by Marina Michkova from Yandex. Marina talked about how to use Yandex tools to get maximum revenue from monetization of Russian mobile traffic, as well as about new Yandex mobile advertising products and optimization tools that allow you to increase sales revenue.

Report by Marina Michkova from Yandex. Marina spoke about Yandex technologies for effective monetization of the entire audience of mobile applications.

Report by Marina Michkova from Yandex. She talked about which Yandex products and how to increase revenue from monetization of Russian-language mobile app traffic.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Alexander Lukin from Yandex. In his speech, he talked about behavioral segmentation in AppMetrica.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by Alexander Lukin from Yandex.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Alexandra Lukina, product manager of AppMetrica, an analytical product of Yandex. The topic of his report was: “AppMetrica tips and tricks – effective analytics and marketing.”

We talked with the project manager Alexander Lukin about what AppMetrica can do today, how it is better than Google Analytics and Flurry, as well as where it plans to move.

We are finishing publishing a video from White Nights 2015. The last of them is a master class by Oleg Dorozhok, head of mobile marketing at Yandex. At the conference, he spoke, among other things, about which landing gives the greatest conversion.