Report by Igor Petrov from MyTona. The speaker showed examples of how to use in-game events to make the game more successful in general.

A report by Kirill Shabordin from Social Quantum. The speaker spoke about what awaits a company that will embark on the path of developing its own engine.

A report by Alessandro Canossa from Ubisoft. Using the example of Tom Clancy’s The Division players, the speaker talked about how a special group of influencers from social networks can influence the rest of the free-to-play game community.