A report by Natalia Portier from Appodeal. She spoke about the main trends of mobile monetization. How much money can advertising in the game bring? How do formats and gameplay relate? What is the difference between different advertising networks and how to properly evaluate their effectiveness?

A report by Alexander Shilyaev from Playrix. He spoke about the experience of creating match-3 games. How to choose an idea for an element, prepare an image and bring the element to the players. What to pay attention to when designing levels, setting complexity and conducting A/B tests.

Deconstruction Workshop is next in line. Four gaming industry experts analyzed four games online. The experts also considered each game as a system that either works or does not work. They told us what they think about design, monetization, game mechanics, game cycle and social features.

Round table on VR development. Experts discussed the future of VR in the gaming industry. Virtual reality projects — the key to future success or a waste of time? What difficulties will developers face in the near future? What opportunities will open up for them? Which business model is more suitable for VR – paid or shareware?

Maxim Babichev ‘s report from VK.com . He talked about a new platform for html5 games, Direct Games, launched directly in VKontakte mobile clients.

A report by Georgy Efremov and Yuri Ledin from EPAM Systems. The speakers talked about the specifics of working with AR/VR projects, as well as how the acquired knowledge influenced the design of user experience, content production and development techniques.

Nikita Zatsepin’s report from BlueStacks. He talked about the types of players who play games on a variety of devices, as well as what the value of these players is.

Round table about match-3 games. Representatives of leading game development studios shared their experience in creating match-3 and answered the most popular questions about this genre (how to make the right random, prepare users for the event, create a game economy and build a game balance)

Report by Mikael Leinonen from MyGamez Ltd. He talked about how to publish the game in China, as well as what restrictions exist for foreign publishers and studios in China.

Round table about children’s games. Experts discussed the pros and cons of developing games for children. Is it really possible to make money on such projects? What is the difference between games for kids and other apps? What games are parents willing to pay for?

A report by Tramell Ray Isaac from Boss Key Productions. He told how he worked on games at the beginning of his career, and what his approach to development looks like now. He also shared his positive and negative experiences that he has accumulated over 24 years of game development.

Interview with Tony Watkins, head of Electronic Arts Russia. He shared his rich experience of working with gaming markets and told what changes are waiting for these markets in the near future.

Interview with Chala Eger (Caglar Eger) from Goodgame Studios. He shared his opinion on the most important aspects of game licensing that you need to know about in order to succeed.

A report by Elena Tsarkova from Wooga at White Nights St. Petersburg 2017.

A report by Vitaly Kozlov from KB Production at White Nights St. Petersburg 2017.