Deconstruction Workshop at White Nights in Moscow. Industry experts dismantled four games in front of the audience, told what they think about design, monetization, game mechanics, game cycle and social features.

Ed Laws report from InMobi. The speaker shared the best practices on UA, remarketing and anti-fraud.

Report by Antonina Binetskaya from Wargaming. Antonina told about how the company works with ideas of new games / products, what work should be done before the pitch of the project to investors / LT, as well as how to start the process of working with ideas within the company.

A report by Leon Zhong from Mobvista. The speaker spoke about how to properly promote games and attract users in China.

Slava Taraskin’s report from Unity Ads. The speaker talked about how to properly insert rewarded videos into the game, and also talked about mechanics, metrics and tools that can be used to get maximum revenue.

A report by Alex Keselman from AppsFlyer. The speaker spoke about how to correctly detect fraudulent activity, which triggers to pay attention to and correctly calculate your ROI.

A report by Natalia Portier from Appodeal. Natalia spoke about the current rapidly changing state of mobile advertising, and how some major changes will affect the industry.

A report by Anatoly Sharifulin from AppFollow. The speaker spoke about the types of ASO optimization, considered the differences between games and applications, modern practices and approaches, and also analyzed several game cases.

Report by Vasily Sabirov from devtodev. The speaker told what loyalty is and who is a loyal user: what distinguishes him from disloyal, what characteristics he has, how he behaves in the game. Also, the examples were considered “hooks” on which you can catch the user and leave in the game for a long time.

A round table about blockchain in the gaming industry. The speakers discussed how esports and cryptocurrencies are changing the market and the gaming industry, as well as how cryptocurrencies fall on game currencies, how to integrate them into the gaming economy, why and how to create your own cryptocurrency for games.

A report by Andrey Korotkov from Zillion Whales. The speaker spoke about the challenges and opportunities that open up for multiplayer indie games, as well as about the experience of Mushroom Wars 2.

Report by Ivan Wozniak from Mail.Ru Group. In his report, the speaker spoke in detail about the features of the elements that make the game esports.

A round table about the promotion of games with the help of bloggers. Gaming companies, agencies and bloggers gathered on one stage to discuss issues of concern to everyone. Does it make sense to promote the game with the help of bloggers? Is it effective? Which games are suitable for? How much is it?

Report by Sergey Tarasov from Alternativa Platform. The speaker shared the experience of Tanks Online in conducting external and internal tournaments.

A report by Wayne Lu from Facebook. The speaker spoke about what awaits developers after abandoning Flash, what alternatives are already available, and how developers can attract more players to their projects.

A report by Philip Karmanov from Black Snowflake Games. The speaker spoke about a relatively new and little-studied format at the junction of traditional mobile advertising and gameplay – Playable Ads, which shows excellent results in user engagement.

A report by Alexander Shilyaev from Playrix. The speaker spoke about the design features of Match-3 levels in Gardenscapes, the requirements for them, and the impact of the bonus system on the design.

Report by Oleg Beresnev from Beresnev Games. The speaker told about how the studio and the team were created, what steps had to go through before venturing into creating a game.

A report by Andrey Ivashentsev from Game Insight. The speaker spoke about the rapidly changing mobile AR technologies, and also shared some insights about the current and planned AR projects of Game Insight and their prospects.