The other day, Apple announced the imminent introduction of advertising in the search in the App Store. We talked with Russian marketing companies about how this innovation can affect the market.

We often talk about advertising and promotion, bypassing such a significant topic as banners. At the same time, they are the ones that stimulate clicks and installations today. The Moscow company UNILEAD shared with us its memo on how to approach their development correctly.

We continue to post videos from the White Nights Moscow 2015 conference. Dmitry Semenov, CEO of Unilead, is next in line. In his report, he spoke about trends in the mobile advertising market.

The other day it became known that the advertising platform iAd, created by the “apple” company, began to support the Russian market. We talked with domestic advertising companies about how this support will change the domestic mobile advertising market.