According to Fiksu, the number of downloads of iOS apps has started to increase slightly again, but at the same time, the cost of attracting users is growing more rapidly. 

Recently, the cost of attracting new users of mobile applications has increased significantly. Therefore, there is a demand for tools to minimize costs. One of them may be the ApEngage service. Its beta version was recently launched by Apsalar.

The cost of attracting a user in February increased significantly, and the number of downloads decreased due to Apple’s active actions.