Together with Mobio, we tell you a little about CTR, one of the most important metrics in marketing. We touch upon such topics as its calculation and analysis of indicators. The author of the material is Nikolay Marchenko, the media buyer of the platform.

How does the purchase of traffic using the CPS model work? What are the pitfalls when working with such traffic? Nikolay Marchenko, a media buyer at Mobio, told about this as part of a series of articles “School of Promotion”.

Who is an arbitrageur, what is he needed for and how to behave when the offer has been spinning for a long time and is irrelevant by many signs. Sergey Zakharov, traffic manager of Mobio, told about this in our traditional section “Promotion School”.

What is the meaning behind the word “vertical” when it comes to mobile marketing, and also why it is important to understand which vertical the project belongs to, — Mobio company told under the heading “Promotion School“.

Briefly about what conversion is and how you can work with it, — he told in the framework of a series of articles “School of Promotion” Nikolay Marchenko, media buyer at Mobio.

What does an advertising publisher do, how to work with him and what they are, — he tells Tatiana Seregina, Publisher Manager FeedWise at Mobio.

What lies behind the popular abbreviation CPI, what are the pros and cons of this advertising format, as well as what is important to know when working with it, – says Ilya Seregin, FeedWise project Manager at Mobio.

What is the advantage of an advertising mediator compared to an advertising network, – says Kirill Makarov from Mobio.

The term “advertising inventory” is widely used in mobile marketing. What is meant by this term, as well as what it is characterized by, – said Herman Kapnin, head of the traffic purchase department at Mobio.

What are advertising networks, what are their pros and cons, as well as what is important to remember when working with them, – says Ilya Seregin, FeedWise project manager at Mobio.

In the new series of publications “School of Promotion” we analyze what is meant by the word “advertiser” when it comes to advertising mobile games and applications. Ilya Seregin, FeedWise project manager at Mobio, helps us with this.