During the Moscow WN Conference, a round table was held on the topic of advertising creatives. Representatives of Banzai Games, AdSide Media and RoasUp discussed how to work with creatives and what to pay attention to so that they do not harm the games.

Not a day without M&A news. The authors of the AppMagic mobile application market analysis platform reported on the involvement of third-party funds. The role of the investor was played by the marketing company RoasUp, specializing in the purchase of traffic from Facebook.