What is conversion, how to calculate it and how it affects revenue, says Vera Karpova, analyst at devtodev.

How to analyze paying users, why with increasing audience growth, the share of paying users may fall, as well as how to increase their number, – Vera Karpova, analyst at devtodev, told.

What is a cumulative ARPU, how does it differ from a regular ARPU, how to count it and why it is needed, said Vera Karpova, analyst at devtodev.

What is the difference between ARPPU and ARPU and the average check, why count and track this metric, and also how it is easiest to increase it, said Vera Karpova, analyst at devtodev.