Playable Ads | App2top

All publications by tag «Playable Ads»

Marketing June 21, 2018

Features of working with the Playable Ads advertising format: AdColony experience

What is a playable advertisement (or, as it is also called, the interactive format of Playables)? What is it customary to do? What kind of games is it suitable for? I answered these and other questions in an article for App2Top.ru Alexander Dyudyuk, AdColony user engagement specialist.

Conferences November 7, 2017

White Nights Moscow 2017: Black Snowflake Games about HTML5 Games and Playable Ads

A report by Philip Karmanov from Black Snowflake Games. The speaker spoke about a relatively new and little-studied format at the junction of traditional mobile advertising and gameplay – Playable Ads, which shows excellent results in user engagement.