“Inflated market expectations are one of the most systemic problems,” says Mikhail A. Petrov from New Edge about the challenges and mistakes of game development startups
The competition in the video game market continues to intensify, the cost of user acquisition remains high, and investors have become noticeably more cautious. We spoke with the founder and game designer of New Edge, Mikhail A. Petrov, about the mistakes that are currently costing gaming startups the most in this environment.